Angel Wholesale

Monthly Archives: January 2017

How to succeed as a retailer in today’s marketplace

Ever since I can remember I have been fascinated with why some individuals are more successful than others and read countless books and articles and one thing that stands out is that they are very resilient and even after failure they step back, re-think and start again. This holds true on how to succeed as a retailer and now more than ever retailers need to step back and re-think their strategy. Due to the boom in online retailing pricing has become very transparent and for a long time it has been too focused on price. Some retailers feeling unable to compete have just given up. Online retailing based on price is a hard business. High street shops have been struggling too due to reduce footfall but there is another way!

Retailers now need to focus on selling a solution or a shopping experience rather than selling products.

Toy Shop Example

If you own a toy shop you may have had moderate success for many years and kept to the same trusted formula but with the advent of technology kids can experience multiples things at a time so a toy shop needs to grab their imagination and their concentration. How about freeing up some retail space putting a couple of small sofas, a play table and allow kids to engage with the products? Set up a loyalty scheme which you can then use to advertise events like a face painting & fancy dress morning, brick/construction building competition or creative craft workshops.

Stock gift wrap, greetings cards & batteries near to the payment area so you can upsell higher margin products. Also think about stocking a small range of children’s party items which do not take up much room but can add extra margin. Think about offering a gift wrap service or gift delivery service.How about offering a toy subscription scheme where customers can buy a 3,6 or 12 mth subscription of toys as a gift. This is offering your customer a solution by solving their gift choice dilemma’s .

If you have a shop it is so important to also have a good retail website too so that customers can find you and they have the choice to buy online as well as come into your store.  Don’t underestimate the power of social media. If you have a retail business you must have a Facebook business page & Instagram – you can run giveaway competitions to increase your reach and really engage with your customers and drive online business.

Ideas for Selling Solutions as a Gift Retailer

Much of what applies to the toy shop owner applies to gift retailers – look at what is working for retailers you admire. Gift retailing is so broad from Wedding, Baby, Special occasions, Interiors and collectables so there is lots of opportunity to shine. The Garden Centres have really grabbed hold of the whole experience focused retailing by keeping their customers engaged for longer in store by offering coffee shops, outdoor clothing, gifts and the core business of gardening. Some even hold gardening workshops and talks. How could you as a gift retailer offer something similar? May be pop up shops or preview evenings with drinks & nibbles, gift subscription packages, gift wrapping service, special occasion reminder service, personal shopper, wedding gift list etc. There are some great gift wrapping courses that you can attend for a low cost or watch online tutorials and then offer gift wrapping workshops. If you have the customers captive in your store for longer you are more likely to engage with them.

Some customers simply can not choose so why not help them by offering a gift basket and hamper service?

More and more floristry shops now offer gifts, greetings cards and gift wrap. I often find in my local shop whilst they prepare and wrap my flowers I end up browsing and coming out with a lot more than flowers plus its my go to place for last minute gifts so they truly are offering a solution to me which why I keep going back.

As well as Facebook, Pinterest is an invaluable marketing tool for presenting your products and gift ideas. There are lots of how to tutorials that can guide you through how to use social media to your advantage.

Ideas for Selling Solutions as a Clothing Retailer

This is a very competitive market so display is key here and a good range of different lines . Deciding who your customer is key – age range, budget etc. The supermarkets really have the edge on  the price of basics so the clothing retailer now needs to look at packaging basics in a different way either as a gift set or sold as a bundle with other items. Many people need to have their imagination inspired on how to put an outfit together and its important that you are on top of current fashion trends and each season’s colours. Selling gifts alongside clothing is also a great option – small pick up items like scarves, fluffy socks, beauty products, jewelry , candles and trinkets are great lines to stock in addition. Running fashion evenings, seasonal preview evenings or how about you get a ‘Colour stylist’ in to offer a mini style workshop – they will get new leads and its adding value to your customers plus I am sure she will use your clothing as a prop to demonstrate what suits your customer – I real opportunity to sell!

If you are a children’s clothing retailer adding baby gifts, toys and baby products is a must plus looking at offering Newborn starter packs, baby gift monthly subscriptions is a great solution led sell. An comfortable sitting area and a small play area for occupying children makes it more welcoming for mum’s. One really key thing is making sure you make it pushchair accessible. So many shops go for filling every available retail space and Mum’s can’t move around with a pushchair and get frustrated and leave either buying very little or nothing at all.

Again social media is vitally important for networking with customers, increasing sales and engaging so get that Facebook page set up asap.

How does Angel ‘Solution’ Sell to you?

I started Angel Wholesale to serve the smaller independent retailer and the new start up company by offering very small pack sizes and no minimum order. We have over the years realised that we also need to offer a broader range of products so that our customers can keep refreshing their offering without having to commit to big quantities. Our customers can trial a range a products and then stock the ones that sell well in more depth. We also offer lots of advice and guidance to small businesses and have helped many small businesses to succeed. We want our customers to be successful longterm . We also give our customers lots of ways to engage with us so they can get in touch easily and find out about our products and services in a way that is convenient to them. Many of our customers are busy working Mum’s just like me and many of our staff so we understand the pressures of being a working parent.

Passive retailing does not work long term and successful businesses need to engage with their customers, understand what they are looking for and be creative by offering them product solutions and shopping experiences. Remember too that less is sometime more – a well laid out shop with space for customers to browse, sit down, a children’s play area, product demo or creative area rather than over filling the retail space will be more welcoming and your customers will stay engaged longer. The same is true of websites – they must be clearly laid out and not just be selling products and truly engage your customers.

Keep communicating with your customers – find out what they want you to stock, get to know them and engage with them in as many ways as possible!

Angel Wholesale – Customer Reviews

Take a look at our genuine customer reviews about Angel Wholesale!

Thank you to all our customers for your appreciation!

“Fantastic customer service ”

Written on: 26/01/2017 by MadameBonBon (1 review written)

I am now to the retail/wholesale world and looking for items I need in my work is a nightmare. Gift bags is the biggest one of all. But at Angel wholesale I have found everything that I wished for and more that I hadn’t thought about. This was due to their customer service when I phone they not only helped me with all my questions but also helped me look for the products I needed. So big thumbs up they are friendly and go beyond the call of duty. I also found their prices exceptionally reasonable for all their products. After care is just as important to Angle wholesale, although I had phone and explained that some of my order was preorder items and that I didn’t mind waiting for all the stock to be posted altogether as it’s a international order, they still sent me an email pointing out all the options I had for deliver, ensuring that my order or part of my order wasn’t urgent. So big thumbs up to them and their team how lovely of you all. Will use you again no hesitation. Highly recommended.

“Excellent service”

Written on: 25/12/2016

I cannot rate these services too highly, I have had nothing but great service and great products all year… Read Full Review

“Great Communication”

Written on: 23/12/2016 by Jan409 (1 review written)

We use Angel Wholesale on a regular basis and have their communication to be great.
Stock levels are accurate online and always a phone call if something i have ordered is not in stock.
Would always recommend Angel

“Great Service”

Written on: 17/12/2016 by Devanc303 (1 review written)

Great customer service, updating me with the status of my order regularly together with a solution incase product cannot be supplied also Wide range of products to help promote your business.

Well done Angel Wholesale Team.

“Wonderful Organic Bodysuits”

Written on: 16/12/2016 by MyPipsqueak (1 review written)

I am really pleased with the organic bodysuits that I ordered and received. Top quality and beautifully made. They took a little longer to arrive than expected but Angel Wholesale kept me informed every step of the way through emails and a phone call. I will definitely order again.

“Great customer service”

Written on: 10/12/2016 by Lollz (1 review written)

While working on a project with transition year students doing christmas eve boxes and christmas boxes for the homeless I stumbled on this gold mine just sorry I didn’t find it earlier. It was by far the best service I had received during the entire process and would highly recommend to anyone.I for one will be using again on future projects.I received prompt updates on my order great work guys.looking forward to receiving my package and will give a further review.

“Fantastic, can’t say more!!”

Written on: 09/12/2016 by qiHiggins5 (1 review written)

Great range of products, always friendly staff. Good prices, quick to let us know of special offers/clearance. Never had a problem with quality. If at all tiny quibble would be website plays up for me when I’m trying to find products, otherwise can fault company or its products/services and for me as a very new small business that means a lot xx

“Angel saved Christmas, quick and easy ”

Written on: 07/12/2016 by GlampingJohn (1 review written)

We run a catering business in France and this year has been very busy. Orders for Christmas shot up and we need supplies quickly. Angel made useful suggestions and help us put our order together and save us money. The staff take a genuine interest in our business and made us feel special. Being an international delivery was not a problem and our order arrived in good time. We have used Angel for the last few years and they have never let us down, even on small orders. Angel really has saved our Christmas. We wish all the staff a Merry Christmas and a Prosperous New Year and we look forward to doing more business with Angel in 2017.

“Always very helpful”

Written on: 05/12/2016

I’ve been a customer of Angel Wholesale for over 4 years now and as my business has grown they have given me lots of support and will happily try to source new products when there’s an item I need but can’t find already in their extensive range. They assigned a member of staff to handle my account and she is such a star! She replies to my calls and emails quickly and keeps me fully updated on my order. Yes sometimes items go out of stock for long periods (most recently due to brexit) but this is out of their control and they go out of their way to source an alternative for me and get my order to me as quickly as possible, even splitting the order and sending out items as they arrive. They are always polite and friendly and their prices are very competitive. They are ideal for small businesses too as you don’t have to order huge volumes to get a good discount. I have enjoyed working with them and look forward to working with them for many years to come.

“Amazing”

Written on: 19/10/2016 by 340Dwyer (1 review written)

Amazing service and great customer service thank you I email them when would my order be dispatched cause I hadn’t heard yet and they emailed me back straight away good quality in stuff

Starting a Nappy Cake Business

As one of the leading wholesale suppliers to the Nappy Cake market we have gleaned lots of information on what makes some Nappy Cake businesses more successful than others and how you can be successful.

Why set up a Nappy Cake Business?

  • Start up costs are low
  • It can be done from home
  • Its a rewarding occupation
  • It can be fitted in around children or another part time job

You need to have a creative streak and lots of patience to make nappy cakes as the finished products need to visually appealing and original . You can’t copy another businesses designs – they have to be unique to you. You can use the same basic ‘ingredients’ ie blankets, soft toys etc but its the arrangement and finishing touches that make it your own signature style. Its a good idea to practice your technique and experiment lots before you start selling anything. Many people start off making them as gifts for friends and family and it grows from there. There are lots of online tutorials on Youtube as well as some we have done and practice is key.  Take a look at our tutorials here:

How to Make Nappy Cakes

You also need a dedicated area in the home that is clean, smoke free, dry and away from pets and food smells – it does not have to be a large space but you need to have good storage and everything easily to hand.

Research is very important before you start to invest in your business venture.

You need to ask yourself:

Who am I selling to?

This is an important question as this helps determine where you need to market your products. Nappy Cakes can be bought by all ages – friends, neighbours, work colleagues & relatives so word of mouth is a great way to start. They are usually bought as a gift for a new mother or mum to be as a Baby Shower gift.

What is your product range going to be?

If you limit yourself to just nappy cakes you may be missing out on other opportunities to sell other products. For example think about the other gifts such as Mum to be Hampers, new Dad gifts, Mother’s Day, Father’s Day etc. If you think about the stages of a baby’s development there are others things the new parent will need over the next 12 months that you could sell on afterwards such as development toys, baby accessories etc. Baby Shower packages, wedding shower cakes & birthday hampers are other options. Making Nappy cakes are very time consuming so it is good to have other products to sell that you don’t have to make yourself that can bring in additional revenue so you are not reliant on just one product. Unless you have someone else to make nappy cakes with you it makes it difficult to scale so its important to have other things to sell.

I often see businesses using inferior products, own brand supermarket items and poor quality ingredients to keep the cost of the cake down. You need to take a step back and think how you would feel receiving one of your products as a gift. Would you use the items yourself, would you be happy with the quality – if not then you need to change it. As a gift people like to receive something original, good quality and with a little touch of luxury that the recipient would not normally buy for themselves. It is better to keep the design simple & using higher quality products than using lots of cheap, inferior products and over embellishing with items the new Mum has no use for.

It is always worth offering a natural organic option in your product range as well as many parents are really concerned about allergies especially if eczema and asthma runs in their family.

I received a baby clothing bouquet  many years ago from my husbands HR dept and the when I unravelled the items the clothing was over stretched and poor quality and my baby never wore any of it but more importantly I did not recommend the company who made it to anyone else nor did I ever buy from them. You want repeat business so quality is so important.

How can I sell/advertise my products ?

If you have Facebook page you can start informally by setting up a business page and asking friends and family to share and once you are more established you can start to advertise. Are you near any large companies that have a high proportion of female employees or friends that work at companies like this as this can be a great source of business. Once established, indoor markets or renting space in a shop can be another great way to sell but you generally need a broad range of products to make this viable. Setting up a website is important as your business grows so you can direct your customers to it. If your plan is just having a website it needs lots of investment in advertising so you need to understand how much it will cost to drive traffic to it.

Other options to sell are www.notonthehighstreet.com, Etsy, Amazon & Ebay. These all have fees associated with them but you get access to their enormous customer base and branding so its worth trialling.

Invest in a a good camera and learn to use photo editing software if you are going to sell online. Take a look at a business you admire and see how they present their products. The quality of your images is vital to your success. If you can’t do it well yourself then see if you can find a friend or family member to help that can do it more professionally – you will be surprised how willing people are to help.

Your descriptions need to be clear and your terms of business must be clearly displayed or provided so that customers understand your cancellation, returns & payment terms. Always as a minimum take a non refundable deposit that will cover your costs especially for custom items.

To help grow your business make sure you have a business card or compliment slip included with the gift and why not add a discount voucher – one for the recipient and one for the person that is gifting it to encourage repeat business.

How do I cost my products?

This is probably the most important element of your new business and one of the reasons many businesses fail to make money. You need to cost every element of your ‘creation’ not just the raw materials. You need to include your time, petrol, postage,advertising, insurance and the little elements like glues, packaging and ribbons. The national minimum wage is £7.50 per hour and you should be paying yourself at least this and this includes your time ordering /sourcing products etc so be realistic. You need to keep records of all your purchases and sundries to keep track of costs.

There will always be people selling an inferior product cheaper and those that do not cost their products realistically do not last long so don’t get hung up on what other people are charging and don’t try to compete at the lowest price. The most important element to your business is to be unique, do not copy but offer something others are not whether it be unique designs, better customer service, follow up marketing and best of all a combination of all of this!

Try to offer a set range of products so that you have repeatable designs where you know the exact cost. If you offer customisation you must price it accordingly. One of the most common reasons I see for Nappy Cakes businesses failing is due to offering too many customisable options or in some cases every nappy cake is bespoke which is almost impossible to cost and to estimate your time.

What is my break even point?

This is important – this means what is the lowest price that I need to sell the product for to recover all my costs. You need to know this to set your prices at the right level to make money.

How much do I need to earn?

This is also a very important as you need to be realistic as to how much you want to earn from the business, your initial investment needed and how long it will take to start earning an income from it.

Other considerations:

If you are selling products to the general public you will need Public Liability Insurance to protect you in the event that some thing goes wrong. There are lots of companies that offer this and a quick check on a comparison website will help you choose or you can call a specialist broker for advice.

You will need to check with HMRC regarding tax and your business and whether you need to register. Citizens Advice & Trading Standards are also very helpful regarding any regulations regarding the product range you are selling. There are strict safety standards in place for baby products so if you physically alter a baby product in anyway it may invalidate the safety certification it has – for example decorating a soother, adding ribbons or embellishments to baby products or adding embroidery etc – you may have to get it re-certified. A simple check with Trading Standards will ensure you are covered.

Be careful not to infringe copyright laws. Do not use brand names to advertise a product you have put together ie ‘Famous Brand X’ Nappy Cake, do not use other businesses images/products to advertise or promote your products unless you have permission and do not copy other peoples designs. It is illegal and could land you in hot water.

If you are adding food products to your nappy cakes or gifts you need check with trading standards regarding regulations for labelling and packaging and for alcohol you will need a licence.

Packaging is an important consideration as you will need to make sure that your items arrive clean, dry and in one piece to the final recipient so sending one of your products to yourself is a great way to test it plus try a few delivery companies – the cheapest is not always the best!

Best of all you must enjoy what you do as this reflects on your business and success. Don’t give up at the first hurdle – keep experimenting until you find something that works for you! If you ever need advice please don’t hesitate to contact us and we will try and help or point you in the right direction.

Your success is our success!

If you want to get started we offer a low cost way to practice your designs with our Nappy Cake Starter Kits. They have everything you need to make a nappy cake apart from adhesives and nappies!

 

 

 

 

 

 

 

 

Plan your products for 2017 with our quick guide

To maximise your sales take a look at our quick guide to when to stock up for key events.

Valentines – February 14th – Buy products NOW
Mother’s Day – March 26th – Buy Products NOW
Easter – 18th April – Buy products February onwards. Craft makes start advertising and planning now
Confirmation – late Spring
Father’s Day – 18th June – Start planning ranges from March and buy stock from April
Graduation – Summer and Autumn
Teacher Gifts – buy from April – they also sell at Christmas too so don’t worry if you have stock left over
Halloween – from September
Christmas – buy stock from July.

Peak season for weddings & christenings is late Spring & Summer but offering gift lines & venue decoration etc all year is a good option. Baby Showers are all year round also.

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